Term Life Sales Leadership - How Important Is Price?

09/2016

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As many insurers are currently reviewing the need for term repricing in light of PBR implementation during the next three years, they may need to consider price elasticity of consumer demand on term products. Term products are becoming more price competitive. Consumers are becoming increasingly informed, as more term products are selling online. Will term life insurers respond to increased consumer price sensitivity when repricing term products?

  • Hiroe Noonan
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