Long-Term Care: Meeting Needs through Product Flexibility


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Companies in the individual long-term care insurance (LTCI) market have learned much since the introduction of their first wave of products. Today’s LTCI products feature a combination of premium enhancements, cost containment efforts and product flexibility that ensure that coverage sold today will balance consumer value and increased cost certainty for the carrier.
At the same time, sales of permanent life insurance with an LTC accelerated death benefit (ADB) rider have taken hold, registering sales growth even through the financial crisis. Could such hybrid or “combo” products portend a new wave of life-cycle type products?

  • Vera Ljucovic

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