SCOR Live Blog
ReMark, a SCOR Group Company, partners with the innovative wellness platform Umanlife
ReMark continues to intensify its focus on the development of customer centric insurance propositions with a strategic investment in Umanlife, an innovative wellness platform delivering personalised lifestyle coaching tools for consumers and bespoke platforms for businesses.
Umanlife have deployed their award-winning solutions in a wide range of industries and environments and have an impressive client list. Umanlife’s platform is an exciting step change in ReMark’s proposition to insurers, enabling clients to not only understand but also impact customer behavior.
ReMark’s recent Global Consumer Study of 8,000 consumers highlights the potential of wellness, wearables and rewards to revolutionise customer perceptions of value from insurance products. Bundling Umanlife’s lifestyle management tools with insurance products provides an ongoing engagement platform for consumers to interact with their insurer and derive benefit beyond the traditional financial support resulting at the time of claim. The result is increased customer satisfaction and brand loyalty. For the insurer, this translates into better persistency and the ability to actively manage their portfolio risk profile.
Umanlife’s solution is device agnostic, aggregating data into one centralized platform. User data is distilled into personalised customer lifestyle advice. For the insurer, it can ultimately be leveraged to drive price or selection advantage and deliver genuine product and underwriting differentiation.
Paolo De Martin, CEO of SCOR Global Life, comments: “The investment in Umanlife will enable SCOR Global Life to further increase consumer demand, a key focus of the Group’s “Vision in Action” strategic plan. It underlines SCOR’s commitment to driving innovation, through sharing the risk involved in the development of solutions that meet the expectations of today’s customers.”
Stephen Collins, CEO ReMark International and Head of Global Distribution Solutions SCOR Global Life commented, “Marrying ReMark’s existing superior marketing and data analytics expertise with the Umanlife proposition will accelerate our clients’ ability to leverage the growing worldwide quantified-self phenomenon to deliver shared value propositions to their customers. These propositions allow the development of deeper customer insights, facilitating more meaningful and relevant upsell and cross-sell initiatives. “
Alexandre Plé, founder & CEO of Umanlife, added, “We are very excited to be working closely with ReMark to bring innovation to the life insurance industry. ReMark and Umanlife will be jointly developing bespoke end-to-end customer journey propositions to be deployed with selected clients around the world, working with them to accelerate business growth in an ever challenging environment.“