"Make your mark. Act for Society"
SCOR’s new employer brand campaign highlights the positive impact of reinsurance on today’s societal challenges.
January 13, 2026
In a world marked by the accumulation of climate, geopolitical, health, and financial crises, uncertainty has become a permanent operating condition for businesses. For SCOR, as a global Tier 1 reinsurer, this context reinforces a clear conviction: long-term resilience does not rely solely on models, data or algorithms; it is also fueled by the women and men who bring them to life, interpreting risk and making critical decisions when it matters most.
This belief is at the heart of SCOR’s new employer brand campaign, developed with the direct contribution of more than 300 employees worldwide. Its central message, “Make your mark. Act for society,” encapsulates the Group’s conviction that individual expertise can and does have a meaningful and lasting impact on society. Far from being a simple communication initiative, this campaign is a strategic lever designed to support SCOR’s ambition, performance, and societal role.
By showcasing the diversity of SCOR’s 3,600 experts – actuaries, underwriters, data scientists, engineers, risk managers, and investment specialists – the campaign highlights the human capital that underpins the Group’s ability to turn risk into resilience. These roles, often exercised behind the scenes, are essential to protecting individuals, businesses and communities, and to strengthening society’s capacity to anticipate, absorb, and recover from shocks.
“This campaign reflects a strong strategic choice: to recognize and value the people who make our purpose tangible every day,” explains Sangeeta Xanthopoulos, Head of Global Talent Acquisition. “In a highly competitive market for expert talent, reinforcing pride, belonging and engagement internally is just as critical as attracting the best profiles externally.”
The campaign has two complementary objectives. Internally, it aims to elevate collective value, strengthen employees’ sense of purpose, and foster advocacy by making their impact visible. Externally, it positions SCOR as an employer of choice for high-level experts seeking meaningful international careers, where technical excellence goes hand in hand with the common good.
Claire Le Gall Robinson, Group Chief Corporate Office and General Secretary, adds: “Being recognized as an employer of choice is not just a goal, it is a strategic imperative. At a time when candidates and employees are primarily looking for a job that matches their personal values, attracting and retaining top talent has become crucial for companies. We have developed a campaign that demonstrates the concrete impact of our employees on today's major societal, economic, and environmental challenges, and which helps people understand our mission as a reinsurer to make society more resilient.”
By aligning its employer branding with its core mission and business strategy, SCOR reinforces the coherence between what it does and what it stands for. In doing so, the Group affirms that resilience is not only a financial or technical challenge, but a shared human responsibility – one that depends, more than ever, on the commitment of its people.